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If Nike is going to launch a new Digital leather Band. And the target audience of this kind of product will be on the young

If Nike is going to launch a new Digital leather Band. And the target audience of this kind of product will be on the young generation is to draw new technological products, female customers, customers who can spend extra money on digital products, and Fitness Junkies. The objective behind the Band is to enable the keep people to track their fitness routine and the food diet. 

Address following:

Explains potential target demographics of the new product and details show insight into the various identifying characteristics of the potential target demographics. Please include in-text citations for any supporting research used here to align your target market with its interest in product.

Evaluates the influence of internal and external organizational factors aligned with the present potential demographic, demonstrates insight into the relationship between internal and external factors to predict potential misalignment with selected target and organizational goals. These are different from SWOT. Items can include things like: internal leadership/structure/communication, mission and vision, ability to manage external factors; politics, economy, social issues.

Identifies appropriate pricing strategy for the product with examples of why the strategy is the best option, demonstrates insight into the relationship between target markets and pricing strategies.

Determines appropriate placement of product in the market, including speculations into how target market might respond, demonstrates insight into the interplay between product placement and target market.

Determines the most effective method of promoting the product with examples to support claims, demonstrates nuanced understanding into effective product promotion, how it relates/connects to target audience.

Describes potential ethical and legal implications of the recommended marketing promotion, demonstrates a sophisticated awareness of applicable ethical and legal implications involved recommending a marketing promotion.

Describes how marketing mix elements research conducted aligns with marketing trends, highlighting product, price, place, and promotion; demonstrates insight into the interplay between industry trends, marketing strategy, and marketing research.

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Potential Target Demographics 1 Young Tech Enthusiasts Characteristics Embracing technology early adopters active on social media Research According t... blur-text-image
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