Question
If Starbucks ever enter Bangladesh market , what will be best possible option ? i) Licensing ii) Franchising iii) SIA iv) International Joint Venture v)
If Starbucks ever enter Bangladesh market, what will be best possible option? i) Licensing ii) Franchising iii) SIA iv)International Joint Venture v) Direct foreign investment
Explain your choice comparing the other options.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
