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if the media is badly selected, it could result in your messages achieving little impact or being received by too few or the wrong people.
if the media is badly selected, it could result in your messages achieving little impact or being received by too few or the wrong people. critically discuss this statement under integrated marketing communications.
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The statement highlights a crucial aspect of integrated marketing communications IMC emphasizing the importance of media selection in achieving desire...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
