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Explain globalization of markets? What are the forces that led the process of globalization? What is the prediction of Levitt about the same two decades
Explain globalization of markets? What are the forces that led the process of globalization? What is the prediction of Levitt about the same two decades about the same? Was he right?
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Globalization of markets refers to the process of integrating and interconnecting markets and businesses on a global scale It involves the increasing interconnectedness and interdependence of economie...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
