If the team launches, and competitors come in within two to three years, how would you advise the team to avoid looking like a commodity compared to other competitors; how could they break back out of the pack and distinguish themselves?

Chapter Review Mini-Case Holograms for Cell Phones and Laptops Consumers have been waiting, ever since R2D2 projected Princess Leia asking for Obi Wan Kenobi's help! The Princess got the Force's help, and now consumers can have their own holograms! A silicon-valley bunch of high-tech geeks (wait, all of that is redundant) has created hologram-enabling software that can be used on a laptop or on a phone. When you're on an individual or group call, each person is seen not just as a face but is projected out from the screen. fizkes/Shutterstock.com /ulsaquedes Shutterstock.com PureSolution/Shutterstock.com +