If you hired as a Customer relationship manager at Deciem.

1.Recommend3 Retention Strategiesthat would demonstrate the effort to build a one-to-one relationship with clients.

2. In your recommendation of 3 Retention Strategies, you need to include an example of what you believe is a:

• Programmatic retention strategy
• Humanistic retention strategy.
• Service Structure retention strategy
• For every strategy recommended, identify the type of approach it is (programmatic, humanistic, service structure), the definition of the strategy and how it would work using an example and why you believe it will allow them to create one-to-one relationships and retain and grow their existing base of customers.

3. Acquisition

• What types of customers would you try to acquire? List some demographics. Explain why it would be adequate to acquire these types of customers you have recommended.
• Give an example of and explain an acquisition strategy you would use

4. Winback

• What types of customers would you try to win back? Explain why.
• Give an example of and explain a win-back strategy you would use.