Question
From the list of assigned readings included in this course, or another article of your choice from the Harvard Business Review , choose an article
From the list of assigned readings included in this course, or another article of your choice from theHarvard Business Review, choose an article that deals with one or more of the elements of marketing strategy (product, price, place, promotion; or, if services related, people, process, and physical evidence) and summarize the article, addressing the following questions:
- Why is the author writing about the subject?
- What is the thesis of the article?
- What are the key points/facts presented in the article?
- What are the conclusions and recommendations?
- plain how the information in the article can inform marketing strategy. That is, how is the information presented important to a marketer in designing a marketing strategy?
- Critique the article: Is the article useful? Why or how? Is the article wellwritten and easy to understand? What is your assessment of the article? Would you recommend it to others? Why?
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
