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If you were an IBM salesperson working to establish or maintain relationships with business clients, how does IBM's sponsorship of events help your selling strategy?

If you were an IBM salesperson working to establish or maintain relationships with business clients, how does IBM's sponsorship of events help your selling strategy?

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  • It provides information about IBM's technology breakthroughs to potential customers.
  • It helps potential customers become more familiar with IBM's products.
  • It proves to potential clients that IBM continues to evolve as technology changes.
  • It demonstrates IBM's collaborative efforts that clients can use effectively.
  • All these answers help explain the importance of IBM sponsoring different kinds of events.

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