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II. FAFA Motors is planning to introduce its new sports bike into the market. In the first step, it collects data on prices, designs,
II. FAFA Motors is planning to introduce its new sports bike into the market. In the first step, it collects data on prices, designs, features, and performance of sports bikes manufactured by other companies from their respective Web sites. Then as a second step, FAFA motors develop a survey to have insights into the potential market. case. 1. Explain what type of data is being used at the first step by FAFA motors in this (2 marks) 2. What are the advantages and limitations of this type of data? State two for each. (4 marks) 3. Based on the second step that is being made by FAFA Motors, Identify the type of research that the manufacturer use. Is it qualitative or quantitative? (2 marks)
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