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IKEA in Saudi Arabia case, parts A and B (from the the Harvard coursepack). To what degree is IKEA's brand image associated with Sweden? What
"IKEA in Saudi Arabia" case, parts A and B (from the the Harvard coursepack).
- To what degree is IKEA's brand image associated with Sweden? What harm to the brand and/or sales might you expect from this incident?
- Why did IKEA choose to use a franchisee in Saudi Arabia? Did using a franchisee contribute to the problem they face now?
- What other factors might have contributed to this "mistake" (photo-shopping out pictures of women from the catalog)?
- From an ethical perspective, what are the pros and cons of IKEA doing business in Saudi Arabia?
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Statistics The Art And Science Of Learning From Data
Authors: Alan Agresti, Christine A. Franklin
3rd Edition
9780321849281, 321755944, 321849280, 978-0321755940
