Imagine you are the CEO of a regional ridesharing company that is considering diversification into grocery and meal delivery services. How would you determine whether or not your diversification strategy would be successful?

A. Diversification would result in enhanced industry attractiveness

B. Diversification would result in increased ease of entry into new market locations

C. Diversification would result in increased switching costs for customers

D. Diversification would result in enhanced shareholder value

E. Diversification would result in increased performance of the existing business.