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Imagine you are the marketing manager for New South Wales Health. Your consumer research is showing low vaccination levels for the fourth COVID booster amongst
Imagine you are the marketing manager for New South Wales Health. Your consumer research is showing low vaccination levels for the fourth COVID booster amongst people living in New South Wales. Using consumer behaviour concepts of your choice, develop a marketing program to encourage vaccine uptake for the fourth (booster) COVID vaccination. Your program should recognise different segments of the population that should be targeted differently.
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