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Imagine you are the new Social Media Manager for Company XYZ. While you realize you must establish a balance between leveraging owned, earned, and paid

Imagine you are the new Social Media Manager for Company XYZ. While you realize you must establish a balance between leveraging owned, earned, and paid media ... you also know that will come in time (when you have time!). For immediate success, you will focus on one. Which will it be? Why?

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