Question
Imagine you are your company's marketing manager. You have been asked to review its slate of brands. Reflect on the process you would implement in
Imagine you are your company's marketing manager. You have been asked to review its slate of brands. Reflect on the process you would implement in order to objectively ensure the company did not have too many brands. Are your ideas innovative? Why?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
