Imagine you work for Global Innovations Management, a small business consultancy firm that specialises in providing comprehensive solutions to help small and medium businesses grow and thrive.

Senario: A nationally located financial construction company ButtonConnect Financial Construction was subject to a critical incident during an important company-wide virtual town hall meeting. The meeting was designed to share key updates, future strategies and celebrate recent achievements - in addition to provide the financial outlook which was bleak and may lead to redundancies. However, a significant oversight in communication approaches left vision-impaired employees struggling to fully engage and participate in the event.

Incident description: During the virtual town hall meeting, the company's communication team broadcast a series of visual slides containing crucial information. These slides included complex graphs, charts and images illustrating the discussed topics. Unfortunately, this visual-heavy approach unintentionally excluded employees who were blind or have low vision. These individuals could not access the visual content, making it difficult for them to comprehend the information being shared. When they were sharing their frustrations with their co-workers, it was communicated that the style and approach of communication led a broad cross section of the company feeling let down and excluded.

Impact of the incident:

• Exclusion: Vision-impaired employees felt excluded from the communication process, diminishing their sense of belonging and importance within the company.
• Missed information: Employees who could not see the visual content missed essential updates, strategies, and achievements discussed during the town hall.
• Frustration: Frustration and dissatisfaction among vision-impaired employees arose due to the lack of accessibility, potentially affecting morale and engagement.
• Productivity: The incident could lead to misunderstandings and misinformation, impacting employees' ability to align their work with the company's direction

ButtonConnect's response: In response to this ButtonConnect has contracted Global Innovations Management to provide them with a strategy to mitigate this type of event happening in the future. It should be noted that ButtonConnect has undertaken a complete review of their communications strategy and it was found that there were no issues. It was noted that they were considered "best practice" in inclusion and accessibility and had in the past been nominated for awards for their approaches. The senior management of ButtonConnect were not satisfied with this finding, as there had been conflict of interest issues raised due to the relationship between the communications team leadership, and those who had been contracted to complete the review. Because of this, Global Innovations Management have been contracted to put together a strategy for educating the communications team on their responsibilities in relation to inclusive communication, your part of this task is to complete the following elements.

Because of this, Global Innovations Management has been contracted to put together a strategy for educating the communications team on their responsibilities regarding inclusive communication.

Requirement Briefing paper: 1500-wo briefing paper on the different elements of inclusive communication, with reference to the relevant legislation where needed. a. Introduction b. Rationale for inclusive communication practices c. Justification for inclusive communication practices using verbal and written communication theories and observations.It should outline and demonstrate different approaches to inclusive communication, including both good and bad examples.

d. Summary e. Reference list in APA 7th