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In 2 0 2 0 , Fairlife, known for its ultra - filtered milk products, launched Fairlife Light Ice Cream, its first ice cream product.

2020,

Fairlife, known for its ultra

-

filtered milk products, launched Fairlife Light Ice Cream, its first ice cream product. Fairlife Light Ice cream is the company's first venture away from beverage

-

related products and into frozen desserts. Which of the following strategies did Fairlife use when it introduced Fairlife Light Ice Cream?

Brand extension strategy

Multibrands strategy

Line extension strategy

New brands strategy

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