In 2018, 45% of the people watch more than an hour of Facebook or YouTube videos a week. A video case study could be a compelling way to attract potential customers who prefer watching a video over reading text. Additionally, a video allows you to convey customer emotion. This case study by pioneer business system, for instance, allows viewers to see firsthand the effects Pioneer's telephone system had on their clients, ElliotLee Estate Agents. It includes text, as well, to thoughtfully organize and break-up the video into sections.

1. The advantages of audience selectivity, no ad competition and personalization apply to

which type of media?

2. Marketers are sometimes accused of deceptive practices that lead consumers to believe

they will get get more value than they actually do. ____ includes practices such as falsely

advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail

price.

3. In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe that most of the company's problems resulted from poor marketing research. As the public demanded their "old Coke" back, the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market. Which of the following marketing research mistakes did coca-Cola make?

4. If your company were to make a product such as a suit of clothes and sold that product to

a retailer, your company would have sold to the _______market.

5. _____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities.

6. If your company were to make light bulbs to be used in photocopies, you would most likely be selling to a ______ market.

7. If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of branding?

8. The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?

9. The practice of going after a large share of a smaller market or subsets of a few markets is called______________.

10. The goal of the marketing logistics system should be to provide___________.