In 2020/2021, several companies across Canada announced donations to support local and global relief efforts for Covid-19. More details and a list of such companies and associated donations can be found here.

Companies across the globe are becoming more actively involved in cause-related sponsorship. For this Discussion Topic, share an example of a company engaging or developing this type of sponsorship strategy, in particular a company that supports a cause that you believe in. Provide a link showing us an announcement or article talking about this donation. Discuss briefly how you believe this cause fits within the company's brand strategy and the behaviors it encourages from its target market.

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