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In a circumstance in which a company wishes to diversify into an area already occupied by another company, one arrangement is described as a try
In a circumstance in which a company wishes to diversify into an area already occupied by another company, one arrangement is described as a try before you buy arrangement. Which one below best fits this description?
Equity Alliance
Joint Venture
Licensing Contract
Strategic Alliance
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
10th Edition
978-047027870, 978-0-470-5038, 470278706, 978-0470278703
