In a pure capitalist system where free markets exist, freedom of enterprise and freedom of choice exist. However, if one chooses to produce that which the consumer does not want, or at least doesn’t want enough to cover the cost of the scarce resources employed, the producer-entrepreneur will find this freedom of enterprise limited by the decisions of consumers in the marketplace. On the demand side, consumer choice is limited by the prices of products that the consumer wants and the consumer’s income, which is limited by the value that the consumer’s own resources can earn in resource markets. How does this concept relate to the ‘invisible hand’?