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In a television advertisement, Chris is about ready to lose a girlfriend because he did not purchase the right jewelry. A voice - over offers
In a television advertisement, Chris is about ready to lose a girlfriend because he did not purchase the right jewelry. A voiceover offers a solution, the jewelry is purchased at the advertised store and the girlfriend is now happy. This is which type of executional framework?
a
informative
b
testimonial
c
fantasy
d
sliceoflife
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