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In addition to Chief Marketing Officers, why do you believe so many other employees participate in marketing planning? What is the most important part of

  • In addition to Chief Marketing Officers, why do you believe so many other employees participate in marketing planning?
  • What is the most important part of a marketing plan? Why? What is the least important? Why?
  • What is the most important part of a marketing audit? Why? What is the least important part? Why?

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