In addition to the e-Business Plan template under the Search Engine Optimization Plan section heading, add a Search Engine Optimization Plan of 45 pages that includes the following for the case study organization:

• Discuss how a Web sites sitemap can help improve search rankings.
• Describe the meta tags for the proposed Web site.
• Describe other types of tags that are used to improve a Web sites search ranking.
• Describe the key words for the proposed Web site (based on analytics from Week 3, if possible).
• Provide 23 keywords for 10 different competitors.
• Create a Web site goal statement (unique selling proposition [USP]) including key words.
• Create title and description tags for your proposed Web site.
• Use a free key word ranking tool to track your key words and provide results.