In class, we described the 5 steps to build a brand icon.

1. Map the cultural orthodoxy

2. Locate the cultural opportunity

3. Target the crowdculture

4. Diffuse the new ideology

5. Innovate continually using cultural flashpoints

Identify the "cultural orthodoxy" and "cultural opportunity" (i.e. referring to steps 1 and 2) for a brand of your choice (except for DOVE) that has established an iconic status (you do NOT have to discuss steps 3,4,5).

Examples of brands you can use: Apple, Harley Davidson, Nike, Subway, Facebook, etc.