Question
In digital marketing, morphing display ad strategy involves displaying online ads based on a. Using Photoshop to change the design of an ad. b. The
In digital marketing, morphing display ad strategy involves displaying online ads based on
a. Using Photoshop to change the design of an ad.
b. The type of music playing on a website,
c. The consumer's attributes and online behavior, such as websites visited.
d. The consumer changing the location of an ad on a website.
e. The consumer's design of the display ad,
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Strategic Management Competitiveness and Globalization, Concepts and Cases
Authors: Michael A.Hitt, R.Duane Ireland, Robert E.Hoskisson
11th edition
978-1285425177, 1285425170, 978-1305200333, 978-1285425184
