In evaluating consumer buying behaviour, we looked at how different psychological factors could be used to appeal to customers.Find a recent advertisement for Apple iPad 5th-generation then, based on the imagery and messaging used within the ad, describe which level(s) of Maslow's Hierarchy of Needs you believe the company is trying to appeal to in their positioning.

Based on the imagery and messaging from the advertisement that you have selected, apply the four bases to describe the market segment that you believe your brand is targeting with this ad. Relate specific elements from the ad to your analysis to be as specific as possible in defining the target market.

Please provide Advertisement link of iPad 5th-generation for reference