In Exhibit 13-4, the makers of Healthy Hands Lotion discovered that the lotion can cause skin reactions, but it doesn't inform the buyers. While the market experiences imperfect information, the price and quantity will be Exhibit 13-4: Market for Healthy Hands Lotion Price 10 a 0 7 6 5 104 3 N 2 02 D1 10 20 30 40 50 60 70 80 90 100 Quantity