in market sizing, $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ begins by identifying potential customers $($e$.$g$.,$ those with an expressed interest in purchasing our proposed product$).$ Next, we ask what proportion of the target segment these potential customers represent, applying this $\%$ to the SAM to estimate SOM.

a$.$

competitive analysis

b$.$

top$-$down analysis

c$.$

horizontal analysis

d$.$

bottom$-$up analysis