Question
In marketing, products are classified into two categories: Consumer and Business.By defining how products are classified will also determine how a company must market the
In marketing, products are classified into two categories: Consumer and Business.By defining how products are classified will also determine how a company must market the product to their customers.
- Select one group of a product type, describe how a company would market the product to that market. Use examples to support your ideas.
- Select a stage in product adoption and describe how this would be different for your product classification as compared to another classification. Use examples again to demonstrate your understanding of the concepts.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
