In marketing, products are classified into two categories: Consumer and Business.By defining how products are classified will also determine how a company must market the product to their customers.

1. Select one group of a product type, describe how a company would market the product to that market. Use examples to support your ideas.
2. Select a stage in product adoption and describe how this would be different for your product classification as compared to another classification. Use examples again to demonstrate your understanding of the concepts.