Question
In mass marketing advertising messages are sent to all customers. In market segmentation, marketers craft different messages to appeal to different groups. How do marketers
In mass marketing advertising messages are sent to all customers. In market segmentation, marketers craft different messages to appeal to different groups. How do marketers create trade-offs between these forms of advertising in real life?
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Operations Management Creating Value Along The Supply Chain
Authors: Roberta S. Russell, Bernard W. Taylor, Tiffany Bayley, Ignacio Castillo
2nd Canadian Edition
1119588723, 9781119588726
