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In ________________pricing strategy, marketing managers base the price on the average cost of the product plus a percentage to cover the rate of return they
In ________________pricing strategy, marketing managers base the price on the average cost of the product plus a percentage to cover the rate of return they require for their investment. This pricing is used most commonly in regulated marketsfor example, by utilities and by contractors selling goods to the government.
Question 43 options:
| Going Rate |
| Value Pricing |
| Target Return |
| Standard Markup |
| Perceived Value |
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