In retail, the total assortment of a store is equal to the its bredth multiplied by its breadth.

a. False

b. True A Category killer is a store that offers the widest variety of product categories.

a. True

b. False A salesperson who works with the customer to develop solutions for enhancing the customer's bottom line and treat customers as partners is called:

a. Successful Salesperson

b. Sales Consultant

c. Relationship Salesperson

d. Traditional Salesperson Canon Printers wants to convince a large office supply retailer to purchase a large amount of its latest laser printers. The sales Manager of Canon offers the retailer to pay 25 Dollars as incentive to every salesperson who sells a printer. Which type of Marketing tools describes this activity?

a. Incentives and Discounts

b. Rebate

c. Push Money

d. Quantity Discount A Telecommunication provider advertises that their monthly mobile phone plans start at 15 Dollars a month. When customers visit the stores to purchase this plan, salespeople try to convince the customers to buy the 45 Dollars plan which offers unlimited Internet while the 15 Dollars plan offers only 1 GB of Internet. This pricing tactic is illegal and is known as:

a. Price Fixing

b. Bait Pricing

c. Price Discrimination

d. Deceptive Pricing Canon Printers wants to convince a large office supply retailer to purchase a large amount of its latest laser printers. The sales Manager of Canon offers the retailer to pay 25 Dollars as incentive to every salesperson who sells a printer. Which type of Marketing tools describes this activity?

a. Rebate

b. Incentives and Discounts

c. Push Money

d. Quantity Discount Dishwashing liquids commercials often show us the source (Model) using a different liquid first that fails in cleaning all the dishes while the advertised liquid can. This kind of commercials follows the execution style of ___?

a. Slice of Life

b. Fantasy

c. Demonstration

d. Scientific Dishwashing liquids commercials often show us the source (Model) using a different liquid first that fails in cleaning all the dishes while the advertised liquid can. This kind of commercials follows the execution style of ___?

a. Fantasy

b. Scientific

c. Slice of Life

d. Demonstration General Electric uses the slogan "We bring good things to life" when advertising their home appliances. This is an example of which advertising appeal?

a. Health

b. Fear

c. Emotion

d. Fantasy In retail, the total assortment of a store is equal to the its bredth multiplied by its breadth.

a. False

b. True Kerrygold is a US based producer of premium cheese made with milk from Grass-fed cows. Due to their prices and limited production they are only available at limited stores such as Whole Foods. Which Targeting strategy does the company practice?

a. Exclusive Distribution

b. Intensive Distribution

c. Direct Distribution

d. Selective Distribution In retail, the total assortment of a store is equal to the its bredth multiplied by its breadth.

a. False

b. True One of the main benefits of Advertising is that the cost per contact is very low compared to other channels.

a. False

b. True Oregon College Saving Plan was advertised to attract students with a slogan that says "It's Not Fun Feeling Haunted!". This is an example of which advertising appeal?

a. Fear

b. Humor

c. Fantasy

d. Health Personal selling becomes a more important promotional tool as product complexity and buyer risk increase.

a. True

b. False Relationship Selling works only in Business-to-Business sectors.

a. True

b. False Sony Play Station sells its video gaming consoles below cost with the hope to make more money from the consumers when they pay for games and annual memberships. This pricing tactic is known as:

a. Predatory Pricing

b. Price Bundling

c. Price Discrimination

d. Two-Part Pricing Specialty stores are stores that sell limited categories of products at very low prices.

a. True

b. False The greatest benefit of Public Relations is:

a. It is free

b. Credibility

c. Easier to create

d. Can reach largest audience The number of target consumers exposed to a commercial at least once during a specific period.

a. Reach

b. Frequency

c. Medium

d. Target Audience The number of target consumers exposed to a commercial at least once during a specific period.

a. Frequency

b. Target Audience

c. Medium

d. Reach The number of times an individual is exposed to a given message during a specific period.

a. Reach

b. Unique Selling Proposition

c. Medium

d. Frequency What is the biggest advantage of Coupons as a Sales Promotion tool?

a. Increase customers' loyalty

b. Increase consumption

c. Induce product trial

d. Selling slow moving products faster What is the biggest advantage of Direct Response Marketing?

a. It is cheaper than other forms of cummnication

b. It can be tracked and measured

c. It has great impact on Emotional Responses and Informational Responses

d. It can increase sales Which element of the promotional mix provides the least control over message content?

a. Advertising

b. Sales promotion

c. Public relations

d. Personal selling What is the biggest advantage of Rebate as a Sales Promotion tool?

a. Induce product trial

b. Selling slow moving products faster

c. Increase customers' loyalty

d. Increase consumption Which element of the promotional mix provides the least control over message content?

a. Advertising

b. Sales promotion

c. Personal selling

d. Public relations Which execution style is commonly used by products like, toothpaste, engine oils, multivitamins to give them more credibility?

a. Demonstration

b. Testimonials

c. Humour

d. Musical Which of these companies can take title in the supply chain of a mobile phone?

a. The transportation company who delivered the order

b. The Bank who financed the order

c. The Distributors who fulfilled the purchase order

d. The warehousing company who stored the order Which of these messages require the lowest frequency to achieve response?

a. McDonald's opened a new location

b. McDonald's has a new Menu item

c. McDonald's is very healthy

d. McDonald's is offering 50% Discount Which of these messages require the lowest frequency to achieve response?

a. McDonald's opened a new location

b. McDonald's has a new Menu item

c. McDonald's is offering 50% Discount

d. McDonald's is very healthy Which of these functions are not fulfilled by the Logistics department?

a. Scheduling the production

b. Procurement of Raw Materials

c. Financing the purchase of Raw Materials

d. Processing orders of completed sales Which of these messages require the lowest frequency to achieve response?

a. McDonald's opened a new location

b. McDonald's has a new Menu item

c. McDonald's is very healthy

d. McDonald's is offering 50% Discount Which Promotional Activity is the most effective in closing sales?

a. Direct Marketing

b. Public relations

c. Advertising

d. Personal Selling While Advertising is the way to create customers Awareness, Publicity is always used to manage a company's reputation.

a. False

b. True Zara is a fashion company which sells its products in its own stores and online. This kind of distribution strategy is known as?

a. Dual Distribution

b. Retail Channel

c. Multiple Distribution

d. Direct Channel Which of these stores have relatively lower prices?

a. Supermarkets

b. Specialty Stores

c. Drugstores

d. Convenience Stores Which of these phenomena is more common in companies practicing traditional "transactional" selling?

a. They act as consultants to their clients

b. Salespeople cooperate to achieve sales objectives

c. Salespeople treat each other as competitors and show no cooperation

d. Regular follow with customers post sales closing While Advertising is the way to create customers Awareness, Publicity is always used to manage a company's reputation.

a. True

b. False Which of these phenomena is more common in companies practicing traditional "transactional" selling?

a. They act as consultants to their clients

b. Salespeople treat each other as competitors and show no cooperation

c. Salespeople cooperate to achieve sales objectives

d. Regular follow with customers post sales closing Which Promotional Activity is the most effective in closing sales?

a. Personal Selling

b. Direct Marketing

c. Public relations

d. Advertising Which Promotional Activity is the most effective in closing sales?

a. Advertising

b. Personal Selling

c. Public relations

d. Direct Marketing