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Why do companies like Macy's have to move to an Omnichannel strategy for selling their products based on thearticle belowabout Macy's and Nordstrom's? https://www.forbes.com/sites/walterloeb/2018/04/09/challenges-facing-retail-in-2018-how-nordstrom-and-macys-tackle-these-issues/?sh=7d3081fa219a

Why do companies like Macy's have to move to an Omnichannel strategy for selling their products based on thearticle belowabout Macy's and Nordstrom's?

https://www.forbes.com/sites/walterloeb/2018/04/09/challenges-facing-retail-in-2018-how-nordstrom-and-macys-tackle-these-issues/?sh=7d3081fa219a

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