In the book $$Can Business Save the Earth?$,$ the authors argue that yes it can, but not without the help of the public and civic sectors of society. In other words, business has a critical $$ and perhaps the most important $$ role to play in maintaining a livable planet, but it needs policy and citizens$/$consumers that support it$,$ in multiple ways.

Using Carbon Cure as your Company.....

What types of policies would help your business succeed? A carbon tax? Increased regulation of worker rights? Do they need government to level the playing field? Do they need government to reduce regulations?

What about the public? Is there any type of psychological or behavior change that would help your business succeed? Do they need people to express greater demand for green roofs and yards with xeriscape? Do they need people to get over their electric vehicle range anxiety?