In the case study above, Bo Olson narrated that : You walk out of a conference room and youll

see a grown man covering his face, he said. Nearly every person I worked with; I saw cry at

their desk. This is a clear sign of how unhappy and demotivated employees of Amazon were.

Karabo is a newly appointed Human Resource Manager at Amazon, he has been given a task to

ensure that employees are highly motivated and that employees adhere to company policies.

Karabo has approached you for assistance on few aspects of his task at hand, Advise him on the

following:

i. Explain to him why negative reinforcement is not always the best approach to

motivate in coaching and mentoring? (10 Marks)

ii. Describe tactics of both positive reinforcement and negative reinforcement that

Karabo should use as part of top management to ensure that staff members achieve

the objectives set for them. (15 marks)

iii. Karabo and the training director at Amazon will be providing weekly and monthly

staff training in different departments at Amazon. Discuss fully how they would

evaluate a training seminar that ran for a week. In your explanation, indicate how you would determine whether the training was successful using appropriate model

of training evaluation. (20 marks)