In this assignment, you will apply the TALC to the rise of Facebook To help you, you may watch the movie The Social Network and or research the history of Facebook In your business case, please have the following CLEARLY DEFINED sections 1 Innovators Think of when Facebook FIRST came out Who was that initial target segment Use a subheader to clearly define this segment Under this subheader, provide the following A brief description (1 2 sentences) on who this segment is What features benefits on Facebook that were most important to them How do these features benefits fit into the whole product What ring of the whole product do they relate to Repeat this process for an additional 1 2 segments that fall under the Innovators 2 Early Adapters Identify 2 3 segments Facebook solidified who fall under the early adapter segments Make a sub header for each segment and provide the following A brief description (1 2 sentences) on who this segment is What competitive advantage was each group looking for What features benefits on Facebook that were most important to them that would help them fulfill this competitive advantage How do these features benefits fit into the whole product What ring of the whole product do they relate to 3 Early Majority Identify 2 segments Facebook solidified who fall under the early majority segments Make a sub header for each segment and provide the following A brief description (1 2 sentences) on who this segment is What features benefits on Facebook that were most important to them that would help them fulfill this competitive advantage How do these features benefits fit into the whole product What ring of the whole product do they relate to 4 Late Majority Identify 2 segments Facebook solidified who fall under the early majority segments Make a sub header for each segment and provide the following A brief description (1 2 sentences) on who this segment is What features benefits on Facebook that were most important to them that would help them fulfill this competitive advantage How do these features benefits fit into the whole product What ring of the whole product do they relate to

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In this assignment, you will apply the TALC to the rise of Facebook. To help you, you may watch the movie The Social Network and/or

In this assignment, you will apply the TALC to the rise of Facebook. To help you, you may watch the movie "The Social Network" and/or research the history of Facebook. In your business case, please have the following CLEARLY DEFINED sections:

1. Innovators

- Think of when Facebook FIRST came out. Who was that initial target segment? Use a subheader to clearly define this segment. Under this subheader, provide the following:
  1. A brief description (1-2 sentences) on who this segment is.
  2. What features/benefits on Facebook that were most important to them.
  3. How do these features/benefits fit into the whole product? What ring of the whole product do they relate to?
- Repeat this process for an additional 1-2 segments that fall under the Innovators.

2. Early Adapters

- Identify 2-3 segments Facebook solidified who fall under the early adapter segments. Make a sub-header for each segment and provide the following:
  1. A brief description (1-2 sentences) on who this segment is.
  2. What competitive advantage was each group looking for?
  3. What features/benefits on Facebook that were most important to them that would help them fulfill this competitive advantage?
  4. How do these features/benefits fit into the whole product? What ring of the whole product do they relate to?

3. Early Majority

Identify 2 segments Facebook solidified who fall under the early majority segments. Make a sub-header for each segment and provide the following:
1. A brief description (1-2 sentences) on who this segment is.
2. What features/benefits on Facebook that were most important to them that would help them fulfill this competitive advantage?
3. How do these features/benefits fit into the whole product? What ring of the whole product do they relate to?

4. Late Majority

Identify 2 segments Facebook solidified who fall under the early majority segments. Make a sub-header for each segment and provide the following:
1. A brief description (1-2 sentences) on who this segment is.
2. What features/benefits on Facebook that were most important to them that would help them fulfill this competitive advantage?
3. How do these features/benefits fit into the whole product? What ring of the whole product do they relate to?