In this discussion, you will evaluate the environmental factors for an industry from credible trade sources $($you can use your project SBU as your industry since you will report on similar information in the Unit $2$ Assignment$).$ As noted in the course introduction there is a vast difference between an $$opinion$$ and informed advice. To give an informed opinion you should be using credible sources. Business trade articles will often describe actual situations, but they don$$t make connections back to theory or frameworks which aids in justification. Reporting tells about, your analysis should the why and how to$,$ justified through unit content terms and concepts.

For this assignment, you need to research environmental trends using at least two cited industry trade sources. In your research, you need to be aware that much of the information is presented at the tactical level instead of at the macro strategic trend level. For example, you may see an article that is $$how to$$ but this $$how to$$ may or may not provide the justification for the action. For example, a $$how to$$ article may give example how to target a Generation Z market, but you need to find the justification for the tactics of targeting Generation Z by identifying underlying trends.