In Unit I, you were tasked with creating a preliminary sports marketing proposal for a product, service, or event of your choosing. The Unit I PowerPoint Presentation instructions stated that you would continue to add to your proposal throughout the course and submit the final presentation in Unit VIII.

Utilize your sports product, service, or event from Unit I and come up with a PowerPoint presentation that incorporates the elements below with a goal of promoting your sports product, service, or event. Your presentation should include the items listed below.

The product is an all natural, no sugar sports drink called Naturade.

• Include a title slide.
• Introduce the product, service, or event.
• Address your ideas utilizing the sports marketing mix.
• List your product, distribution, pricing, and promotion strategies.
• Discuss your ideas for the strategic sports marketing process.
  • Explain your planning and implementation ideas.
  • Explain how globalization impacts your proposal.
• Discuss control and internal and external contingencies.
• Include a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
• Briefly explain your research methods and what segmentation, targeting, and positioning are.
• Explain consumer needs that impact the marketing process.
• Explain the promotional mix elements that you will utilize for your product, service, or event (i.e., advertising, personal selling, sales promotion, public or community relations, or sponsorship).
• Address the communication process that you will utilize for your product, service, or event (i.e., source, encoding, message, medium, decoding, receiver, and feedback).
• Discuss your promotional planning ideas (i.e., identifying target market considerations, setting promotional objectives, determining the promotional budget, and developing the promotional mix).
• Explain your sponsorship ideas for the product, service, or event (i.e., objectives, budgeting, acquisition, implementing, and evaluating).
• Share what you believe effective management and leadership looks like and how you feel you fit this description. Persuade the audience to hire you for this marketing proposal.
• Include a references slide.

Your presentationmust be at least 12-15 slides in length, not counting the title slide or references slide