In what ways do, advertisers in magazines use sexual imagery to appeal to youth? One study classified each of 1509 full-page or larger ads as "not sexual" or "sexual," according to the amount and style of the dress of the male or female model in the ad. The ads were also classified according to the target readership of the magazine. Here is the two-way table of counts.

Magazine readership Model dress Women Men General interest Total Mat SEXUAL 349 500 252 1 101 SEXUAL 204 91 1 13 `UE Total 5.53 59 1 355 1509