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In your role as marketing manager, you are responsible for launching a new line of backpacks in a competitive market. Are you up for
In your role as marketing manager, you are responsible for launching a new line of backpacks in a competitive market. Are you up for the challenge? Before you end your first turn be sure to... Select your Target Market Segment Design your Backpack Set a Price . Choose your Distribution options . Select your Positioning benefit messages Purchase media Advertising
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Understanding Management
Authors: Richard L Daft, Dorothy Marcic
6th Edition
9780324581782, 324581785, 978-0324568387
