Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

(Incremental earnings from advertising synergies)Bangers, Inc. is a start-up manufacturer of Australian-style frozen veggie pies located in San Antonio, Texas. The company is five years

(Incremental earnings from advertising synergies)Bangers, Inc. is a start-up manufacturer of Australian-style frozen veggie pies located in San Antonio, Texas. The company is five years old and recently installed the manufacturing capacity to quadruple its unit sales. To jump start the demand for its products, the company founders have hired a local advertising firm to create a series of ads for its new line of meat pies. The ads will cost the firm $400,000 to run for one year. Bangers' management hopes that the advertising will produce annual sales of $2.2 million for its meat pies. Moreover, the firm's management expects that sales of its veggie pies will increase by $200,000 next year as a result of the company name recognition derived from the meat pie ad campaign. If Bangers' operating profits per dollar of new sales revenue are 50 percent and the firm faces a 33 percent tax bracket, what is the incremental operating profit the firm can expect to earn from the ad campaign? Does the decision to place the ad look good from the perspective of the anticipated profits?

A. The incremental operating profit the firm can expect to earn from the ad campaign for year 1 is (Round to the nearest dollar.)

B. The incremental operating profit the firm can expect to earn from the ad campaign for year 2 is (Round to the nearest dollar.)

C. The decision to place the ad appears to be an Acceptable/Unaccpectable project since the year 1 and year 2 cash flows are significantly Less/Greater than the $400,000

initial outlay for taking the project.(Select from the drop-down menus.)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Analysis Of Financial Data

Authors: Gary Koop

1st Edition

0470013214, 978-0470013212

More Books

Students also viewed these Finance questions