Industry Analysis Assignment

Describe the industry in detail and answer the following questions (if applicable) for Nike

Questions/information that should be provided in this analysis include:

What is the history of the industry? What affects the growth of the industry? Who are the leaders in the industry? Is there any government regulations related to this specific industry? What is estimated size of the industry in money and products sold? What are the trends in sales over recent years? How does technology affect the industry? What type of marketing strategy is usually used? What are management trends in the industry? What is the size of the target market for this industry? What is average age of the customers? What are the percent of males and females? What is the average income in the market? What is the percent of ethnicity? What type of lifestyle is relevant for the customers? Where are potential customers located? Is it difficult for customers to make a switch between your products and competitor's products? Who are the major competitors there and how long have they been in business? What is the market share for the main players? Where are the key companies located? How easy is for other businesses to enter your market and become your competitors? What is the uniqueness of your products? What is the difference between your products and the products that are offered by competitors? What products could your customers buy instead of yours?