ine tolloWing intormation applies to the questions displayed below Johnson and Gomez, Inc. is a small firm involved in the production and sale of electronic business products. The company is well known for its attention to quality and innovation. During the past 15 months, a new product has been under development that allows users improved access to e-mail and video images. Johnson and Gomez code named the product the Wireless Wizard and has been quietly designing two models: Basic and Enhanced. Development costs have amounted to $207,000 and $288,000, respectively The total market demand for each model is expected to be 57,000 units, and management anticipates being able to obtain the following market shares: Basic, 25 percent, Enhanced, 20 percent. Forecasted data follow. 2 Basic Enhanced Projected selling price Per-unit production costs: Direct material $ 430.00 $530.00 59.00 93.00 Direct labor 31.00 47.00 es Variable overhead 53.00 65.00 Marketing and advertising (fixed but avoidable) Sales commissions 212,000 385,000 15 % 15% Computed on the basis of sales dollars. $ince the start of development work on the Wireless Wizard, advances in technology have altered the market somewhat and management now believes that the company can introduce only one of the two models. Consultants confirmed this fact not too long ago, with Johnson and Gomez paying $36,200 for an in-depth market study. Sales salaries (excluding commission) will be $94,000 no matter which product is sold. The marketing and advertising costs indicated for each product are incurred only if that product is sold Other fixed overhead is expected to be the same, regardless of which product is introduced. Per-unit production costs: Direct material 59.00 93.00 Direct labor 31.00 47.00 Variable overhead Marketing and advertising (fixed but avoidable) Sales commissions* 53.00 65.00 212,000 385,000 15% 15% "Computed on the basis of sales dollars. Since the start of development work on the Wireless Wizard, advances in technology have altered the market somewhat, and management now believes that the company can introduce only one of the two models. Consultants confirmed this fact not too long ago, with Johnson and Gomez paying $36,200 for an in-depth market study. Sales salaries (excluding commission) will be $94,000 no matter which product is sold. The marketing and advertising costs indicated for each product are incurred only if that product is sold. Other fixed overhead is expected to be the same, regardless of which product is introduced. Required: 1. Compute the unit contribution margin for both models. (Round your answers to 2 decimal places.) Basic Enhanced Unit contribution margin Sales commissions" 15% 15% 2 "Computed on the basis of sales dollars. Since the start of development work on the Wireless Wizard, advances in technology have altered the market somewhat, and management now believes that the company can introduce only one of the two models. Consultants confirmed this fact not too long ago, with Johnson and Gomez paying $36,200 for an in-depth market study Sales salaries (excluding commission) will be $94,000 no matter which product is sold. The marketing and advertising costs indicated for each product are incurred only if that product is sold. Other fixed overhead is expected to be the same, regardless of which product is introduced. Pert 2 of 2 olnts 2. Which of the following should be ignored in making the product-introduction decision? (You may select more than one answer. Single click the box with the question mark to produce a check mark for a correct enswer and double click the box with the question mark to empty the box for e wrong answer. Any boxes left with a question mark will be automatically graded as incorrect.) eBook Print References 2 Development cOsts Market study Marketing and Advertising ? Fixed manufacturing overhead ? Variable manufacturing overhead ? Sales salaries