Influencer marketing has transformed marketing. Chipotle and e.l.f. Cosmetics doubled the revenue since they collaborated with influencers and launched hashtag challenges. Influencer marketing is highly effective compared to traditional advertising methods and it is expensive too. It is important to hire the right influencer.

Make a few predictions about what makes influencers likable/popular and explain your reasoning. Pick a brand. What are three keywords (in bold) that describe the brand's personality? Choose one influencer that best fits the three keywords and discuss why.