Instructions In this exercise, an international strategy for a concert tour for an international rock band is defined and executed. This exercise purpose is to design a concert tour, which must be completed in a period of seven weeks. Through the management process, he will design the international logistics and financial, managerial and international marketing strategy. In the same way, working with an assigned budget, will establish the calendar taking into consideration days off, place to hold the event and promotion strategies through selected media. Ultimately, you must manage to distribute the assigned resources in the most efficient way and you must observe the efficiency in the distribution of resources and reduction of expenses. Case Details: Background: It is 10:00 am on February 28 and you are in your offices of "Entertainment Solutions", a company dedicated to the design and management of all kinds of events. The manager of the Dragon Fire International Rock Band communicates with you and announces that your business proposal has been approved and your company will design the concert tour that begins on July 1 and lasts for seven weeks in 8 cities around the world. world. This represents the first international exhibition of your company, so you request a meeting with the manager of the musical band to establish the details and in said meeting they agreed on the following: 1. The tour must be completed in 7 weeks and must include 2 rest days in each city. 2. For each city there will be a concert and a day of rehearsal and promotion (in the selected medium). 3. The work team, including the band members, that will be contemplated in the budget will be 10 people. 4. The departure airport will be Los Angeles, California (LAX). 5. On tour, the band will use commercial planes as a means of transportation. 6. The cities to visit will be; Chicago (ORD), Sao Paulo (GRU), Mexico (MEX), Tokyo (NRT), Paris (CDG), New York (JFK), and London (LHR). You must organize the order of the cities and the logistics taking into consideration the costs and budget management. There is no correct order, the challenge is to maximize cost and resources. 7. The closing concert of the tour must be in Los Angeles (LAX) and the opening concert in Chicago (ORD). 8. The start date of the tour will be July 1st. The last concert should not be later than August 18. 9. The band should not be more than five days in each city. 10. They must identify the place where they are going to perform in each city, means of transportation by city, identify the arenas or stadiums where the show will be and identify the most effective means of communication for each country and establish an hourly itinerary and the entire process. of logistics of the band for each country. to. They must identify the day of the concert, concert venue, stay, transportation, and day of rehearsal and promotion. 11. On the day or days off they must identify a tourist place to visit. 12. The total budget of the tour will be $25 million. 13. They must spend 10% of the budget in each city, after subtracting air transportation costs. 14. In summary, from the total of 25 million, you must subtract the air expenses and then the remainder is from which you will assign 10% to each city. Where 10% of the budget allocated by each country is distributed as follows: 1. (10%) rent of the venue of the presentation 2. (15%) sound 3. (15%) meals 4. (5%) transportation 5. (25%) promotion 6. (10%) lodging 7. (5%) other expenses. Important Note: After designing the suggested air logistics, you must take into consideration the local time of each country and remember that the band will leave the Los Angeles airport (LAX), to the first city that will be Chicago (ORD) and then distribute the rest of the cities taking into consideration the efficiency, the air cost and even more important, the tour ends in Los Angeles (LAX). Then calculate the budget surplus to allocate the same for each city. In addition, provide instructions for rounding to whole dollars (do not include cents). Present your logistics plan, which includes the process step by step_ For example, at what time do you leave, arrival time, times and itineraries in each country and departure times, etc. In the same way present how much were the savings in the logistics process according to the assigned budget.