Instructions: Read carefully and answer the following questions based on the course's covered content. Since each question describes a particular real case scenario, you should provide the most relevant and consistent explanation for each question (no more than 300 words in length for each question) According to the College's evaluation policies and rules, all academic practices that are considered dishonest such as cheating, using or attempting use of another student's answers, making answers available to other students will be graded as zero and reported to the Academic Department Case Analysis: Maria Farina, the "Sandals that are Jewelry for the Feet" About Maria Farina Maria Farina established her own women's shoe brand in 2015 in Brazil. The brand's signature converts style codes, such as the delicate heel of her pumps and sandals - her way of connecting shoes with embroidery, the subtle treatment given to noble materials, which vary from pelisse, passing through suede and metallic leather. The brand stands out for its sophisticated crafts, from embroidery techniques, beadwork, crochet, Japanese beads, creative threads and natural fibre. Shoes made with technique and savoir-faire. The mid-heeled and flat sandals are a counterpoint to the collection, designed to participate in more everyday repertoires. if you look at the shoes, there is a refined embroidery work, but with a balance of compositions and the use of colors, patterns, and technical combination, they are like discreet jewels. We have an exclusive team of artisans, all of them trained here. It is part of our mission to give a new job and generate wealth to these women. It's an art with a function", says Maria, and this function is to make people dream. The problem: A recent exploratory market research in North America, developed by the company, concluded that Maria Farina is perceived by potential buyers as a "high end fashion brand." The market research also concluded that the product design and prices are highly competitive. Based on the positive brand perception, its unique design and competitive prices, the company wants to introduce its products in the US and the Canadian market. Your assignment: Based on the content developed in this course, answer the following questions: 1. What type of international strategy should Maria Farina implement for developing the North American Market? (5 Points) 2. If Maria Farina wants to minimize risk levels and accelerate the entry process in the North American market, what international market entry modes are the most appropriated? (5 points) 3. What key factors should Maria Farina consider if the company wants to expand its business to Mexico? (5 Points) 4. If Maria Farina decides to partner with a local business in Canada, what specific factors should be considered to build a long term relationship? (5 points) Instructions: Read carefully and answer the following questions based on the course's covered content. Since each question describes a particular real case scenario, you should provide the most relevant and consistent explanation for each question (no more than 300 words in length for each question) According to the College's evaluation policies and rules, all academic practices that are considered dishonest such as cheating, using or attempting use of another student's answers, making answers available to other students will be graded as zero and reported to the Academic Department Case Analysis: Maria Farina, the "Sandals that are Jewelry for the Feet" About Maria Farina Maria Farina established her own women's shoe brand in 2015 in Brazil. The brand's signature converts style codes, such as the delicate heel of her pumps and sandals - her way of connecting shoes with embroidery, the subtle treatment given to noble materials, which vary from pelisse, passing through suede and metallic leather. The brand stands out for its sophisticated crafts, from embroidery techniques, beadwork, crochet, Japanese beads, creative threads and natural fibre. Shoes made with technique and savoir-faire. The mid-heeled and flat sandals are a counterpoint to the collection, designed to participate in more everyday repertoires. if you look at the shoes, there is a refined embroidery work, but with a balance of compositions and the use of colors, patterns, and technical combination, they are like discreet jewels. We have an exclusive team of artisans, all of them trained here. It is part of our mission to give a new job and generate wealth to these women. It's an art with a function", says Maria, and this function is to make people dream. The problem: A recent exploratory market research in North America, developed by the company, concluded that Maria Farina is perceived by potential buyers as a "high end fashion brand." The market research also concluded that the product design and prices are highly competitive. Based on the positive brand perception, its unique design and competitive prices, the company wants to introduce its products in the US and the Canadian market. Your assignment: Based on the content developed in this course, answer the following questions: 1. What type of international strategy should Maria Farina implement for developing the North American Market? (5 Points) 2. If Maria Farina wants to minimize risk levels and accelerate the entry process in the North American market, what international market entry modes are the most appropriated? (5 points) 3. What key factors should Maria Farina consider if the company wants to expand its business to Mexico? (5 Points) 4. If Maria Farina decides to partner with a local business in Canada, what specific factors should be considered to build a long term relationship? (5 points)