Integrated marketing communication(IMC) is about aligning symbols, messages, and procedures in order to communicate in a clear, consistent and continuous way.

1. Provide details of the process of IMC and how it helps the marketer develop more effective engagement with customers.
2. What steps should organisations follow in developing an effective IMC plan?
3. Discuss five (5) suitable marketing communicating methods that you would use to inform and persuade your current and potential customers about your products.