Integrative Case 10.1

b. Starbucks operating, investing, and financing activities involve primarily opening and operating company-owned retail coffee shops in the United States and around the world. Starbucks annual reports provide useful data on the number of company-operated stores Starbucks owns, the new stores it opens each year, and the same-store sales growth rates. These data reveal that Starbucks revenues and revenue growth rates differ significantly across different segments. Use these data, summarized in Exhibit 10.17 as a basis to forecast (1) Starbucks future sales from existing stores, (2) the number of new company-operated stores Starbucks will open, (3) future sales from new stores, and (4) capital expenditures for new stores.

Exhibit 10.16 continued) 2010 2011 2012 -171 -390 -513 48 -28 346 -608 -745 vidend payments ther financing transactions et Cash Flow from Financing Activities Efects of exchange rate changes on cash det Change in Cash Cash and cash equivalents, beginning of year Cash and cash equivalents, end of year -16 $ 564 $ 600 $1,164 S 1.164 40 $1,148 $1.189 Exhibit 10.17 Starbucks Sales Analysis and Store Operating Data (dollar amounts in millions; allow for rounding) (Integrative Case 10.1) 2010 2011 $ 8,963.5 875.2 868.7 $10,707.4 $ 9,632.4 1,0075 1,060.5 $11,700.4 9.3% $ 10.5345 1.2103 1,5547 $13.299.5 $ 8,963.5 $10.5345 $ 8,866 1.007 Total Revenues: Company-operated stores Licensed stores CPG, foodservice and other Total revenues Growth rates Sales by Segment and Type: Company-Operated Stores Growth rates Number of company stores Sales/Average store Sales growth/Average store Licensing Growth rates Number of company stores Sales/Average store Sales growth/Average store CPG, Foodservice, and Other Growth rates Total revenues Americas Net new stores opened (closed during the year: Company-operated Licensed Total $ 875.2 $ 9,632.4 7.5% 9,007 $ 1.078 7.0% $ 1,007,5 15.196 7.99 $ 0.126 13.0% $ 1,060.5 22.1% 9.405 7.144 6.24 $ 1.2103 2015 8661 50145 1534 $ 1,5543 7,992 0.112 $ $ 268.7 4669 $10.707.4 $11,700.4 $1329153 294 AR (33) 111 78 (268) 1225) Com S continued 2010 2011 2012 7.580 5.044 12.624 7,623 4.776 12.399 7.857 5,046 12,9103 $ 8,365.5 $ 9,077.0 $ 1.173 89 $ 8258 $ 0.168 $ 676.7 70 Total stores: Company operated Licensed Total Revenues: Company operated Revenues per store/year Growth rate Licensed Revenues per store/year Europe Middle East Africa (EMEA! Net new stores opened (closed) during the year: Company operated Licensed Total Total stores: Company operated Licensed Total Revenues: Company-operated Revenues per store'year Growth rate Licensed Revenues per store/year China Asia Pacific ICAP) Net new stores opened during the year: Company operated Ucensed 79 101 100 711 847 572 807 1,654 886 882 987 1,869 1.758 $ 905.5 $ $ 968.3 1.104 04 $ 112.2 $ $ 139.5 0.149 73 193 154 294 266 Total 439 2,141 2,500 512 2,334 666 2,628 3294 $ 361.4 Total stores: Company operated Licensed Tot Devenues Company operated Hevenues per store/year Growth rate Licensed evenues per store/year Foodservice and Other tudin Americas EMEA, CAP) $ $ 4892 0.031 1546 232.2 0.094 $ 1909 $ $ 1,050.5 22.10 5 evenues rowth rate 1554, 46.6% Exhibit 10.16 continued) 2010 2011 2012 -171 -390 -513 48 -28 346 -608 -745 vidend payments ther financing transactions et Cash Flow from Financing Activities Efects of exchange rate changes on cash det Change in Cash Cash and cash equivalents, beginning of year Cash and cash equivalents, end of year -16 $ 564 $ 600 $1,164 S 1.164 40 $1,148 $1.189 Exhibit 10.17 Starbucks Sales Analysis and Store Operating Data (dollar amounts in millions; allow for rounding) (Integrative Case 10.1) 2010 2011 $ 8,963.5 875.2 868.7 $10,707.4 $ 9,632.4 1,0075 1,060.5 $11,700.4 9.3% $ 10.5345 1.2103 1,5547 $13.299.5 $ 8,963.5 $10.5345 $ 8,866 1.007 Total Revenues: Company-operated stores Licensed stores CPG, foodservice and other Total revenues Growth rates Sales by Segment and Type: Company-Operated Stores Growth rates Number of company stores Sales/Average store Sales growth/Average store Licensing Growth rates Number of company stores Sales/Average store Sales growth/Average store CPG, Foodservice, and Other Growth rates Total revenues Americas Net new stores opened (closed during the year: Company-operated Licensed Total $ 875.2 $ 9,632.4 7.5% 9,007 $ 1.078 7.0% $ 1,007,5 15.196 7.99 $ 0.126 13.0% $ 1,060.5 22.1% 9.405 7.144 6.24 $ 1.2103 2015 8661 50145 1534 $ 1,5543 7,992 0.112 $ $ 268.7 4669 $10.707.4 $11,700.4 $1329153 294 AR (33) 111 78 (268) 1225) Com S continued 2010 2011 2012 7.580 5.044 12.624 7,623 4.776 12.399 7.857 5,046 12,9103 $ 8,365.5 $ 9,077.0 $ 1.173 89 $ 8258 $ 0.168 $ 676.7 70 Total stores: Company operated Licensed Total Revenues: Company operated Revenues per store/year Growth rate Licensed Revenues per store/year Europe Middle East Africa (EMEA! Net new stores opened (closed) during the year: Company operated Licensed Total Total stores: Company operated Licensed Total Revenues: Company-operated Revenues per store'year Growth rate Licensed Revenues per store/year China Asia Pacific ICAP) Net new stores opened during the year: Company operated Ucensed 79 101 100 711 847 572 807 1,654 886 882 987 1,869 1.758 $ 905.5 $ $ 968.3 1.104 04 $ 112.2 $ $ 139.5 0.149 73 193 154 294 266 Total 439 2,141 2,500 512 2,334 666 2,628 3294 $ 361.4 Total stores: Company operated Licensed Tot Devenues Company operated Hevenues per store/year Growth rate Licensed evenues per store/year Foodservice and Other tudin Americas EMEA, CAP) $ $ 4892 0.031 1546 232.2 0.094 $ 1909 $ $ 1,050.5 22.10 5 evenues rowth rate 1554, 46.6%