Question
International marketing managers use a number of criteria to ensure that segments are useful. Describe the various types of segmentation methods and offer examples each
International marketing managers use a number of criteria to ensure that segments are useful. Describe the various types of segmentation methods and offer examples each
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
