Interwest receives government funding and the funding is tied to the accuracy of the reports put out by its information system. The CFO, Singh, is concerned about whether the employees are adequately incentivized to input the data accurately. So she enlists the help of the CEO, Manzoni, to plan a retreat. She highlighted the importance of proper data entry to the ten hospital administrators running the hospitals. Six months later, the data accuracy problems are as bad as ever. Manzoni needs help.

1. What are the potential sources of the problems?

2. What information would you want to analyze?

3. What actions might you recommend to increase the accuracy of data entry?

4. How does your view of behavior affect how you might address this consulting assignment?